“Content is King,” according to Bill Gates. That was the case in 1996, and it is still the case now.
As customers become more knowledgeable, Create a Content Calendar for Business Growth will continue to play an important role in educating and converting them.
However, not all marketers are aware of how to properly apply a content strategy. If you don’t start with the basics, you risk making content creation more difficult than it needs to be.
Your content plan must be actionable, and you must publish material on a regular basis to be successful.
You must first choose the end outcomes you want to attain before you can begin building an editorial calendar for your site. What do you want your readers to take away from your blog entries in the long run?
- What type of customer do you wish to attract?
- Which are the primary issues that your target audience is dealing with, and how will your blog address them?
- At the conclusion of a certain length of time, how many monthly readers do you want your site to have?
- How will you market your blog posts?
- What platforms and technologies will you use?
- How many articles per month do you plan to publish, and how many authors or contributors will you need to meet those goals?
These are some of the questions you’ll have to answer in order to set sound and achievable blog goals. Keep in mind, though, that your content calendar goals should be based on your audience’s demands, not only on quantity and deadlines.
A publishing schedule, also known as an editorial calendar, aids in the development and dissemination of various forms of material. An editorial calendar, in terms of blogging, allows you to plan out the complete content development and publishing process over a period of time.
It can be used for a variety of purposes, including but not limited to:
- Coming up with blog post ideas
- Putting together a posting schedule
- Consistency is important.
- Putting together a group of content creators
- Creating objectives and goals
- Creating an SEO plan
- Examining the outcomes
Choose a calendar layout.
There are numerous calendar tools available, including Google Calendar, that can assist you in organizing article publication dates and other content-related events. If you’re also planning to assign tasks, plan projects, develop forecasts, or measure results/feedback, a calendar app might not be enough. A program like Trello or Asana may be a better platform for creating your blog editorial calendar if you want to go full project management mode.
There are other content production and scheduling systems like Buffer and HubSpot that provide pre-designed content calendars that you can customize to fit your needs.
An editorial calendar can help with this.
We’ll go over the fundamentals, such as how to establish and manage an editorial calendar and how it may aid in the growth of your content strategy.
Content publishers can use an editorial calendar to plan, prepare, publish, and promote their content in a more structured way. To streamline content creation, many blogs and organizations utilize editorial or content calendars.
An editorial calendar is a lifesaver for creatives and company owners in many ways. An editorial content schedule can help you keep on track whether you’re a blogger, freelance writer, business owner, or creative director for a marketing firm and keep you sane—all while providing a steady stream of content
Others utilize an editorial schedule to help them focus since a well-organized approach can help them avoid writer’s block and keep their work fresh. You can use an editorial content schedule in a variety of ways, including:
An editorial calendar allows you to view all of the articles that need to be written at a glance. The articles can then be delegated to your writing team, and they can begin to work. No more rushing to give authors themes at the last minute, or wondering if you’ll even write this month.
With a calendar, everything is right there in front of you.
Finally, this level of organization saves time, keeps the content coming, and guarantees that everyone on your content development team is on the same page.
The better your article planning is, the better your writing will be. When you know what you want to write, you don’t waste time doing last-minute research or looking for sources to back up your claims.
In fact, some people believe that planning is more vital than content creation.
Material planning is necessary for:
- Creating content that is best suited to your target audience.
- Creating the in-depth content that your target audience wants—and requires
- Publicize when and where your customers congregate.
Your content strategy includes your editorial calendar. Ideally, you’ve built your content strategy around the objectives you want to achieve with your product, blog, or company as a whole.
An editorial content calendar can help you reach your goals by:
- Allowing you to meet important deadlines.
- Assisting in promotional efforts.
- Getting in touch with new leads and converting them.
- Increasing the number of people who sign up for your newsletter.
- Increasing your brand’s visibility.
- Whatever your business’s objectives are, your editorial calendar plays a critical role in helping you reach them.
Adherence to Deadlines
“Deadlines are the greatest source of inspiration,” said Mark Twain.
However, this does not imply that you should hasten the job.
To prevent rushing content development, each team member must be aware of their own deadlines in order to meet your objectives and keep your audience interested.
Furthermore, meeting these targets is particularly critical when you’re releasing fresh material as part of your business strategy. For instance, if you’re writing blogs to promote a new product launch or an annual sale.
Don’t be intimidated by the prospect of constructing an editorial calendar; I promise it’s not that difficult once you get started. The following part will walk you through the process of creating an efficient calendar, step by step. This is simply a guideline; feel free to change the procedures to fit your company’s needs.
1. Decide the tools you’ll use.
The first step is to choose the tools you’ll employ. This varies with each team, and content managers may use a variety of technologies to achieve optimal results.
If you’re looking for a free way to get started, Google Docs, Excel, or Trello are popular options. There are various paid tools worth investigating, including:
To get you started, Airtable, Asana, and HubSpot all have free content calendar templates, and there are plenty more out there.
Make sure that any tool you employ fits everyone’s needs. As Ash Read, Buffer’s editorial director told HubSpot:
2. Make a content calendar.
The next step is to establish a content backlog. This is simply a list of content ideas for easy reading, and it allows you to keep track of your post ideas.
You could do this with Google Sheets or Excel, or one of the free templates described above, such as Asana.
Whichever method you use, you should be able to construct a clear, well-organized list. Just remember that it’s fine to deviate from your plan. Not every concept will become a full post, and modifying your content strategy from time to time is necessary to keep up with new trends or think of new angles.
You might also use the following headings:
- Dates and anniversaries that are significant.
- Themes and methods of distribution
- Topics that are currently trending or new products that are relevant to your area.
- Content that is only available during certain seasons, as well as major sales days.
- Consider Black Friday, when you might wish to increase your content output.
- Project status publishing date title assigned author
3. Create a Content Strategy
Don’t get too caught up in your Create a Content Calendar for Business Growth strategy. There’s a simple approach to ensure that your content strategy covers all of the bases, and as long as you remember these elements, you won’t go wrong.
- First, make a plan for how much material you’ll publish each month, what themes you’ll cover, and who your target consumers are.
- Then add strategic actions like managing your existing material and keeping track of your goals.
- Define your objectives: Growing your mailing list or gaining new clients are two examples.
- Recognize your clients: What social media platforms does your target audience use?
- Which types of content do they favor and respond to?
- What are their problems, and how can your products or services help them solve them?
- Examine your competitors: To check which keywords competitors are targeting, utilize a service like Ubersuggest, which offers a free and paid edition.
- Positioning: What distinguishes your company from the competition, and how do you stand out in your market?
- You might accomplish this in a variety of ways, such as by concentrating on a specific area or by sharing your brand’s story.
- Consider how the material you’re producing can help you achieve this.
- Make a budget estimate: How much will your content strategy set you back, and how can you get the most of it?
To ensure that your material is delivering results, track your KPIs as follows. If you want to boost brand awareness, for example, an increase in shares and views will suggest you’re on the right track.
Many of us create material on the spur of the moment or whenever we have free time.
- If you want a less stressful (and more productive) approach, plan your content ahead of time.
- A month is normally sufficient, but you can plan for up to six weeks.
- You can do this with Google Calendar. Make a list of each phase of your procedure and allow plenty of time for each.
- So, set a deadline for writing your outlines on the first Monday, then schedule one article per week to be written, two days for editing, and a publish date.
Depending on how much material you produce and how many individuals are on your team, the process will vary, but I strongly advise dividing each piece of content into smaller phases.
It’s easy to let items slide through the gaps when you’re in the thick of producing material, especially if you have numerous individuals working on the project. Using Trello to keep track of your tasks can help you stay on track.
The first step in utilizing your Trello account for content creation is to determine which stages each post will require.
It’s up to you what you require, however here are some ideas for your Trello cards:
- Assign to a writer who is currently working on a piece that needs to be edited.
- Ready to be scheduled and uploaded
- Alternatively, you might make it more complicated by including more processes such as final edits.
- Published SEO audits
6. Create a Content Queue
If you’re just getting started with an Create a Content Calendar for Business Growth, you’ll need to get a couple of articles ready to go.
Choose a timetable that works for you, however, most teams find that a forward-looking schedule of 4-6 weeks works well.
That sounds like a lot of work, but there are two approaches you can take.
To begin, spend a few weeks generating material until you have a substantial amount of work to share.
However, unless you have a staff of writers to assist you, this strategy isn’t ideal for everyone.
Another option is to spend a few months developing extra material every day, which most content creators can manage.
So far, we’ve discussed how to get started with content creation. You can’t, however, set it and forget it. Over time, you may discover that your process has bottlenecks or that specific technologies don’t meet your needs. Check-in with your team on a frequent basis to confirm that the editorial process you’ve established is working for everyone.
The following are some of the most common locations to examine:
- your routine and the tools you employ
- Amount of data you’re storing
- Period of time between stages
- The metrics you monitor
You’ll gain a better grasp of whether the tools you’re using are appropriate for your team and whether the number of articles you’re publishing is helping your company grow over time.
Editorial Calendars: Frequently Asked Questions
What is the purpose of a Create a Content Calendar for Business Growth?
A systematic approach to content creation saves time and allows you to create higher-quality content. An editorial calendar can help you with everything from ideation to writing to publication and promotion.
Is it necessary for me to use premium software to construct an editorial calendar?
Unless you really want to. While free tools like Trello and Google Docs are acceptable, premium options like Asana are also accessible.
Although no two marketers’ calendars are the same, most include titles, publication dates, and the name of the article’s author. Write in the titles that work for your individual needs after you’ve added in the most evident headings.
What makes an editorial calendar different from a content calendar?
These terms are frequently interchanged. An Create a Content Calendar for Business Growth, on the other hand, typically defines each step of the process, whereas a content calendar typically focuses on a single aspect—for example, when posts are published or shared on social media.
Editorial Calendar Guide Summary
For any content marketer or a small business trying to get the most out of content creation, an editorial content calendar is a must-have. It assists you in staying focused on your objectives and continuously producing high-quality material.
Although it may appear to be a lot of work, creating a calendar is simple and allows you to create evergreen content while taking advantage of seasonal trends.
In 6 Easy Steps, Create Your Own Blog Content Calendar
- Download our content calendar template for your blog.
- Make sure you’ve done your keyword research.
- Make a list of ideas for your blog’s content calendar.
- In your blog content schedule, plan out your monthly subjects.
- Follow the schedule you’ve set for yourself.
- Keep an eye on things.