How to Create a Profitable Amazon Affiliate Site (Step by Step)

Do you wish to supplement your income by Profitable Amazon Affiliate Site or marketing Amazon products?
Many people profit from Amazon affiliate sites. However, for every successful story, there is a slew of others that never quite make it.

For example, on the /r/juststart subreddit, one user claims to have made $1,000 a month from Amazon in just six months.

After working on a site for almost two years, this worker only made $38 per month:

This is the instruction for you if you want your narrative to be more like the first screenshot and less like the second.

Here’s what you’ll discover:

  • What exactly is the Amazon affiliate program?
  • Do you Know What is Amazon’s Affiliate Program and How Does It Work?
  • What are the steps to becoming an Amazon affiliate?
  • What exactly is an Amazon affiliate website?
  • Why is SEO crucial for Amazon affiliate sites?
  • How to Create a Profitable Amazon Affiliate Site

What exactly is the Amazon affiliate program?

People can earn money by directing sales to Amazon through the Amazon affiliate program (Amazon Associates). The Amazon Affiliate program (also known as Amazon Associates) is a type of affiliate marketing. Becoming an Amazon Associate is completely free for website owners and bloggers. They use links to promote items on their websites. Customers earn referral money when they click on the links and purchase goods from Amazon.

Do you Know  What is Amazon’s Affiliate Program and How Does It Work?

Amazon assigns you a unique tracking ID that looks something like this: yourname-20 when you join up.

To establish an affiliate link, add this to any Amazon product URL.


You’ll get paid a commission if someone hits your link and buys something on Amazon within 24 hours.

Even better, customers are not obligated to purchase the goods you suggest. You still receive a fee if you lead them to a kitchen knife and they end up buying a tennis racket. You get commission on everything if they buy the kitchen knife, a tennis racket, and a host of other stuff.

What are the steps to becoming an Amazon affiliate?

Follow these steps to get started:

  • Visit the Amazon Associates webpage
  • Log in with your Amazon account
  • Follow the on-screen instructions.

Amazon will ask for your website address when you join up. Although you may put a link to your social network profile here, if you’re serious about generating money with Amazon Associates, you’ll want to create an Amazon affiliate website.

What exactly is an Amazon affiliate website?

In their content, Amazon affiliate sites offer items for sale on Amazon.

You’ve almost definitely come across one of these sites if you’ve ever Googled “best [product type]” or “[product] review.”

Why is SEO crucial for Amazon affiliate sites?

Traffic is required to make money from an Amazon affiliate site (visitors).

Nobody will click your affiliate links if there is no traffic, thus there will be no commissions.

There are a plethora of techniques to generate traffic nowadays. However, the majority of people that succeed with Amazon affiliate marketing obtain the majority of their traffic through SEO.

This is why:

You’ll see an increase in visitors if you advertise your blog on social media or in a newsletter. However, after your article has been read by your target demographic, traffic will drop to nothing. Earn with Profitable Amazon Affiliate Site.

The “spike of optimism” is then followed by the “flatline of nope.”

SEO, on the other hand, has the opposite impact. Your traffic will be consistent—and should grow over time—if you rank in Google for phrases that people are searching for month after month.

It is feasible to achieve the same effect with sponsored advertisements, however, there are a few drawbacks:

  • It is not free (and most people have more time than money)
  • It’s a true all-or-nothing situation. Your traffic will decrease to zero as soon as you cease spending money.
  • Ad expenditure cuts into your affiliate commissions, making it difficult to generate a profit.

Let’s look at how to create an Amazon affiliate site that earns money month after month with that in mind.

How to Create a Profitable Amazon Affiliate Site?

Everyone has their own definition of success.

For some, it’s a $1,000-per-month website. Others may set a more ambitious aim of $10,000 each month.

The stages to success are the same regardless of the number.

  • Pick a suitable niche.
  • Look for keywords that are profitable.
  • Create the “correct” sort of content.
  • Use SEO to drive visitors to your site.
  • Increase the number of clicks on affiliate links.

1. Pick a suitable niche

Do you know who The Wirecutter is?

It is the most popular Amazon affiliate website and is owned by The New York Times. It contains evaluations for anything from knife sharpeners to standing desks, and Google alone accounts for over 3.9 million monthly visits.

Many newcomers to Amazon affiliate marketing are inspired by sites like these and strive to emulate their success.

Commit sure you don’t make this error.

The Wirecutter, for example, has a large budget and a competent SEO team. Trying to compete will be a difficult task.

Instead, you should focus on dominating a certain niche.

Here’s how to do it:

A. Look for anything that interests you

People fail at affiliate marketing for a variety of reasons, but one of the most frequent is a lack of motivation, so it’s critical to pick a niche that you’re interested in.

So, take out a pen and paper and jot down some thoughts.

If you’re having trouble, this comprehensive list of affiliate marketing niches may be of assistance.

Alternatively, go through The Wirecutter’s categories for ideas.

B. Look into commission rates

Amazon’s commission rates differ depending on the product category.

The current structure is as follows:

Cross any of your specialized ideas from your list that fall into the 0% category. It’s pointless to promote things for no pay.

I’d also rule out categories with commission rates of less than 2% because they’ll require a lot of traffic to be profitable.

C. Look into product pricing

In general, you’ll make more money selling costly items.

If someone buys a $4,000 PC, for example, your 2.5 percent share ($100) will be far larger than if someone buys fresh RAM for $40 ($1).

However, this does not imply that you should pursue a costly specialty.

When it comes to high-ticket products, people are less impulsive, thus fewer clicks will result in sales. This is what your conversion rate is called. Earn with Profitable Amazon Affiliate Site.

There’s a lot of debate right now regarding the sweet spot for product costs, but the consensus tends to be somewhere between $30 and $300. As you get higher, conversions will begin to suffer. If you go any lower, your cut will suffer.

D. Calculate the amount of traffic that will be required

Now that you have a better understanding of the area you wish to enter, you can estimate how much traffic to “money pages” you’ll need to meet your monthly financial target.

If you’re not familiar with the phrase “money pages,” they’re simply your website’s pages that include affiliate links.

Product roundups are the finest “money pages” on Amazon affiliate sites.

Because they recommend many items and individuals searching for them on Google are in the market to buy, these sites tend to be the most profitable. As a result, affiliate links have a high clickthrough rate (CTR).

So, what is the formula for traffic estimation?

(Average product price * category commission percent * average affiliate link CTR * average conversion rate) / monthly target

Let’s look at an example.

Let’s say you want to get into the coffee business and want to make $1,000 a month. Following the steps above, you now know that the average product price is about $40 and that most coffee-related goods have a 4% commission rate.

However, you have no idea what your typical clickthrough rate (the proportion of visitors that click an Amazon affiliate link) or Amazon conversion rate is for your content (the percentage of clicks that turn into sales).

E. Calculate the amount of traffic that might be generated

You need to estimate whether the niche has enough search traffic potential now that you know how much traffic you need to make the math work.

Here’s how to accomplish it quickly:

After you’ve installed and activated Ahrefs’ SEO toolbar, go to Google and type in:

best inurl: best [product in your niche]

If you’re wondering what the inurl: best portion of the search works, it limits the results to pages that include the term “best” in the URL. In the following stage, you’ll discover why it’s crucial. Earn with Profitable Amazon Affiliate Site.

Examine the search results for a specialized site that receives at least the quantity of traffic you require.

F. Calculate the level of competition

It’s pointless to enter a niche where you’ll be unable to meet your traffic goals for years. So make sure there are certain themes you can crack without having to do a lot of SEO hard work.

SEO is a difficult game to master. There are a lot of ranking variables and recommended practices to consider. The quantity of high-quality backlinks to your sites is, nevertheless, one of the most essential factors.

On their website on search algorithms, Google discusses the value of backlinks.

In our analysis of over one billion web pages, we discovered a clear relationship between the number of backlinks from unique websites (referring domains) to a page and its search traffic.

Examine the RDs column before closing the filtered Top pages report from the previous step. The number of referring domains for each page is displayed below.

It’s an indication of an uncompetitive topic if you notice pages with organic traffic that have few or no referring domains.

2. Look for keywords that are profitable

Finding a viable niche was the difficult part; keyword research is very simple.

You could also just export the filtered Top Pages report from the previous step if you’re feeling lazy. That should keep you occupied for a few months with enough profitable “product roundup” ideas.

If you want to be more strategic and uncover additional keywords, though, follow these steps:

Enter a handful of “seed” keywords relating to the niche and its goods (separated by commas) into Ahrefs’ Keywords Explorer.
Select the “All keywords” report from the drop-down menu.

A. Keyword research for product roundups

To restate, product roundup keywords (for example, “best coffee machine,” “best coffee grinder”) are typically the most profitable for Amazon affiliate websites.

As a result, we’re looking for product roundup keywords with a lot of traffic potential that isn’t too difficult to rank for. Earn with Profitable Amazon Affiliate Site.

To accomplish so, use the following three filters:

  • “Best” should be included.
  • KD (Keyword Difficulty)

It’s crucial to keep in mind that Keyword Difficulty (KD) is simply an approximate estimate of ranking difficulty. And monthly search volume is merely a rough indicator of a topic’s prospective traffic.

So, comb through the data, examine the keywords one at a time, and store any interesting subjects to a keyword list.

If there are hundreds of keywords, don’t be concerned. You don’t have to look at every single one of them. To begin started, you simply need 20–50 excellent keywords.

So, how does it work?

Before we go into the technical details, it’s crucial to remember that when looking for keywords, you should use common sense. It’s understandable if the keyword is “best coffee grinder,” as it’s a product that Amazon offers. If it has nothing to do with something you would buy on Amazon, such as “best coffee in Los Angeles,” you can rule it out right away.

B. Look for keywords in product reviews

Keywords for product reviews include “Aeropress review” and “Baratz virtuoso review.”

These keywords rarely have anywhere near the traffic potential of product roundup keywords, however, this varies by specialty. There are probably just a few that are worth rating.

So, what’s the big deal about them?

There are two primary reasons for this:

  • Even if the traffic potential isn’t enormous, they’re typically low-hanging fruit.
  • Product reviews can help product roundups rank higher in search engines.

Add the following criteria to the “All keywords” report to identify these keywords:

Include: “review”
KD: <=10
Volume: >=200

C. Research blog keywords

The majority of Amazon affiliate sites don’t only publish “money” articles. They also provide blog entries and other educational materials.

There are a few reasons for this, which we’ll discuss later. For the time being, we’re looking for some informative terms on which we may create blog articles and guides.

Add the following criteria to the “All keywords” report to identify these keywords:

Include the following information: who, what, when, where, why, how, guide, tutorial, thoughts, and tips.
>=500 liters
Look for relevant subjects to the items you’ll be reviewing in your product roundups. Earn with Profitable Amazon Affiliate Site.

3. Create the “correct” sort of content

It’s time to start creating and posting content now that you’ve picked a domain and set up a website.

In this part, we’ll go through how to make three different sorts of content:

  • Roundups of products
  • Product evaluations
  • Posts on the blog

Let’s begin with the most crucial.

A. Roundups of products

Follow these four steps to get started:

  • Determine which goods should be included.
  • Figure out what matters to consumers
  • Which goods are the best?
  • Make a note of it.

Determine which goods should be included: Multiple items are reviewed in product roundups, but how do you choose which ones to review?

Here are a few options: CHECK OUT AMAZON
Let’s face it: Amazon is really excellent at suggesting the greatest goods. Consider the first few results for “coffee grinder”:

They’ve all received hundreds or thousands of reviews, and none have received less than four stars.

So searching for the sort of goods on Amazon is a fantastic approach to get an idea of what you might like to try out.

Figure out what matters to consumers:

To build a meaningful product roundup, you must first understand which product features are important to customers.

Here are a few options for determining this: CHECK OUT THE AMAZON REVIEWS
Examine the reviews for a couple of the goods you plan to mention in your post. You’ll rapidly acquire a feel of the items that customers care about.

For example, it’s obvious from the evaluation below that grind coarseness, simplicity of cleaning, and portability are all key elements to consider when selecting a manual coffee grinder:

Check the categories in the “Read reviews that mention” section if you don’t want to go through every single review.

Which goods are the best? The majority of people who create Amazon affiliate sites never test the items. Instead, they conduct Internet research and glean information from other evaluations.

Although you may take this route, we don’t suggest it for a few reasons:

Testing items allow you to stand apart from the crowd, develop EA-T, and make link creation much easier.
“Me too” affiliate postings rip off points from other articles abound on the internet, but they’re rarely helpful to searchers. Earn with Profitable Amazon Affiliate Site.
It’s worth evaluating items for real if you want to build a genuinely helpful blog with durability and can afford to do so.

Make a note of it:

Product roundups are not the same as regular blog entries. Right away, you need to offer folks the information they came for.

When it comes to product roundups, this is the winner.

As a result, you should use the Inverted Pyramid structure to generate a list post.

B. Product evaluations

Much of the information above applies to individual product reviews as well as product roundups. You must understand what consumers care about and want to know, as well as properly study the product.

Individual product reviews should, however, be written in connection with a product roundup piece.

Why? Because when you do a product roundup piece, you’re effectively evaluating many goods at the same time. It’s just that product roundups summarise rather than describe each product in-depth.

But the idea is this: because you’ll have to study the items to put together the roundup, you may as well publish that research as a separate product review.

Here are some more reasons why this strategy makes sense:

  • The quality of a review depends on how subjective it is. Let’s assume you’re writing a review for a single coffee grinder. How would you know how excellent or awful it is unless you research or try it with other similar products? You might easily give the product five stars just to discover that it performed poorly in comparison to similar-priced items on the market.
  • SEO benefits are possible. Individual product reviews that link to a previously published product roundup may aid SEO. (We’ll go over this in more detail in the following section.)
  • It’s a lot easier to format/template. When you’re researching items for a roundup, you’ll learn what consumers are interested in. You may use this information to build a review post template. Earn with Profitable Amazon Affiliate Site.

C. Posts on the blog

Writing good blog content is a completely different issue.

4. Use SEO to drive visitors to your site

SEO isn’t rocket science, but it’s also not something we can cover in one piece from beginning to end. There are simply too many components.

Instead, I’ll discuss two key points to consider, followed by a list of SEO lessons from the site.

A. Create content hubs as a first step

Material hubs are interconnected collections of content on the same subject.

They are divided into three sections:

  • This is a high-level tutorial about a wide topic on the hub page/pillar content.
  • Subpages/cluster content: These are detailed instructions on certain aspects of the main topic.
  • Hyperlinks: These are the connections that connect the hub page to the subpages. Each subpage connects back to the hub page, and the hub page links to all of the subpages.

A smart strategy for Amazon affiliate sites is to establish content hubs with a product roundup as the main page and product reviews as subpages.

From an SEO standpoint, they have a couple of major advantages.

They result in more keyword-rich internal connections between your “money” pages, for starters. Internal link anchor text may assist increase ranks since Google utilizes it to determine what sites are about.

Second, because of the way PageRank works, all pages in the hub gain from each other’s backlinks.

How do you construct them?

Select a product roundup article; include links to individual product reviews for the goods listed;
From those reviews, link back to the product roundup post.
Let’s assume you wanted to establish a content center around a “best coffee grinders” product collection. If you’ve previously written product evaluations for some of the items on the list, simply link to them from the hub page, and vice versa.

B. Establish connections

Backlinks are perhaps the most significant ranking element in Google. They’re at the heart of Google’s algorithm, and many studies have revealed substantial relationships between the number of backlinks from unique domains and a page’s organic traffic.

You should aim to develop connections straight to “money” pages like product roundups and product reviews on Amazon affiliate sites.

There are several approaches to this, but here’s one:

Product roundups look at a certain sort of product. Coffee grinders, standing workstations, and WiFi routers are just a few examples. Consider the product’s purpose and ask yourself, “What does it enable others to do?”

5. Increase the number of clicks on affiliate links

Because of the 24-hour cookie lifespan, driving clicks to Amazon is the name of the game if you want to make money.

Because conversion rate optimization isn’t something you should stress over if you’re just starting out, I’m not going to go into great depth here. Earn with Profitable Amazon Affiliate Site.

However, you must ensure that you have addressed the essentials, which include:

  • Early on, set up a suggestion table. In product roundup postings, recommendation tables list and link to the top-recommended goods. Because you want visitors to be able to locate the information they came for fast, they should be near the top of the post.
  • Make Amazon connections conspicuous. The greatest buttons are those that stand out from your site’s design.
  • Give them a cause to put their faith in you. The quicker you can complete this task, the better. The Wirecutter’s method is most likely the gold standard in this area. Take a look at any of their intros to see what I mean.

Once your site has a fair amount of traffic, use the resources below to make sure you’re receiving as many hits as possible.


Despite the recent commission reduction, creating an Amazon affiliate site is still a wonderful way to get started with affiliate marketing.

Once you have a substantial quantity of traffic, you should check into other affiliate networks that may pay larger commissions on the same products. Despite the fact that Amazon converts the best, joining other affiliate programs with greater commission rates can sometimes result in better revenue.

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